Public storytelling guide

Your practical goal is to host a storytelling event that showcases the stories of people with IDD in your community. You can alter the plan, but we suggest five storytellers and in-person workshops and show.

Step 07

Draft a plan for promotion.

Create your invitation. We suggest using Eventbrite or another platform that will allow you to keep track of RSVPs. This will also enable you to send reminders and ensure you have enough space.

  • Newsroom resources

    • As you are planning your promotion, use your newsroom’s resources!
    • Publish a story or note from the editor introducing the program.
    • Run house ads.
    • Publish/air a preview of the event.
    • Make sure to include the link to the invite on all promotional materials.
    Three people write together around a table with drinks and notebooks.

  • Commissioned art

    • Consider commissioning a visual artist with IDD to create a logo/artwork for your event.
    • Maybe one of your storytellers is a great artist! If not, many communities have art programs designed specifically for people with IDD, or you can find someone through day programs and other service providers.
    • A few examples of studios with artists you might be able to commission are listed below.
    A person holds up a sheet of artwork showing a city skyline.

  • Social media

    • Social media including Facebook groups, which are still a great way to connect with the IDD community.
    • People with IDD also use Instagram, TikTok and X.
    Four people look at their phones while likes, hearts and comments float around them.

  • Community & outreach

    • Touch base with your storyteller and their family, group home and other community connections to spread the word. Make sure they have the promotional materials.
    • Reach out to interested parties – legislators and other lawmakers who focus on vulnerable populations.
    • Groups like Special Olympics and Best Buddies.
    • Day programs for adults are always looking for activities.
    Three people shout through megaphones.

A few IDD-led studios to consider for artwork